BRIEF: Design a visual identity for the Nordic Baltic Youth Summit, a landmark two-day event taking place at Vilnius Town Hall on September 27-28, 2024. Hosted by the Nordic Council of Ministers Office in Lithuania in partnership with the Lithuanian and Swedish Youth Councils, this summit represents a historic first of its kind, bringing together young leaders from across the region. IDEA: Connection: Building Bridges The Summit’s core idea revolves around connection—bringing together young people from across the Nordic-Baltic region. The logo symbolizes individuals coming from different areas, moving from point A to B, building bridges, and discovering both similarities and the beauty of differences. Its dynamic nature not only reflects geographical diversity but also represents a shared path toward a better future, uniting around common values and goals. The typeface balances structure with playfulness, while the color palette is inspired by the participating countries’ flags and the mesmerizing Nordic Lights. However, here’s the catch: while striving for the same goal, people take different paths. A different approach doesn’t mean a lesser one—every individual is unique, and there are countless ways to reach a shared destination. The logo embraces this concept by being fluid and adaptable, with multiple iterations or even complete transformations, reinforcing its dynamic essence.